Kickstarter Growth Analysis

Comprehensive analysis of Kickstarter crowdfunding campaigns from 2009-2012, identifying key success factors and growth trends.

Kickstarter Growth Analysis

Project Overview

This in-depth analysis examines the growth and performance of Kickstarter crowdfunding campaigns from 2009 to 2012, a formative period for the platform. The study investigates various factors that influence campaign success rates, funding amounts, and backer engagement.

By analyzing historical Kickstarter data, this project identifies trends in category performance, optimal funding goals, campaign duration impacts, and geographical distribution of successful projects. The insights provide valuable guidance for creators looking to launch effective crowdfunding campaigns.

Project Type Data Analytics
Tools Used Excel, PowerPoint, Data Visualization
Date 2022

Key Findings

Growth Patterns

Identified exponential growth in Kickstarter campaigns between 2009-2012, with a 500% increase in total funding volume and significant upward trends in average pledge amounts.

Category Analysis

Discovered that Games, Technology, and Design categories had the highest success rates and funding amounts, while Dance and Theater showed the highest success percentages despite lower funding goals.

Success Factors

Analyzed the correlation between funding goals, campaign duration, and success rates, finding that campaigns with moderate goals (under $10,000) and durations of 30 days or less had significantly higher success rates.

Project Documents

Complete Analysis Presentation

Detailed presentation of Kickstarter's growth from 2009-2012 with comprehensive analyses, visualizations, and key insights.

Download PDF

Excel Data Analysis

Comprehensive Excel workbook containing raw data, analysis methodology, pivot tables, and data visualizations.

Download PDF

Methodology

1
Data Collection

Gathered historical Kickstarter campaign data from 2009-2012, including funding goals, pledged amounts, backer counts, categories, and campaign durations.

2
Data Preparation

Cleaned and structured the dataset, addressing missing values and standardizing formats for consistent analysis.

3
Time Series Analysis

Conducted time series analysis to track growth patterns and identify seasonality in campaign launches and funding success.

4
Categorical Analysis

Performed comparative analysis across different project categories to identify performance variations and success rates.

5
Visualization & Reporting

Created comprehensive visualizations and statistical summaries to clearly communicate findings and actionable insights.

Explore Other Projects

Airbnb Market Analysis
Airbnb Market Analysis

Comprehensive analysis of Cape Town's Airbnb market, identifying pricing trends and investment opportunities.

View Project
Global Food Supply Chain
Global Food Supply Chain

Analysis of international food distribution networks and optimization strategies for supply chain efficiency.

View Project
BA Service Quality Review
BA Service Quality Review

Comprehensive analysis of British Airways service quality metrics and customer satisfaction factors.

View Project
View All Projects